By Joe ReedyUpdated Feb. 26, 2018 10:20am ESTWith a full slate of new titles and a new logo, The National Post is taking another step forward in its transition from the national newspaper to a local one.
The National Post has announced it will be relaunching as a local news outlet under a new brand name that is focused on the local news.
The paper will be owned and operated by a handful of local and regional newspapers, including the Toronto Star and the Montreal Gazette, and will be a national newspaper.
While it will remain a national news outlet, it will focus more on local stories that have more impact than national news.
In a news release, the National Press Association said it is committed to providing readers with the news they need, when they need it and to continue its long tradition of providing an accessible, balanced and relevant publication for Canadians.
“We are committed to creating an outlet that will bring the National’s distinctive brand and distinctive editorial approach to the community it serves and beyond,” the news release said.
The National Press Agency is responsible for overseeing the National for the purposes of national advertising and public relations, public affairs and news.
A brand change for a local newspaper is a very delicate business, said Jason Le, executive director of the National Public Radio.
“If it’s a regional newspaper and it’s not going to be able to stay with the brand, that’s a pretty big deal,” he said.
The decision to move the National into a new format was made by the National Media Association, a group representing more than 1,000 local media organizations in the country.
“Our membership is comprised of local newsrooms that are in some way affiliated with the National, and that includes the Toronto Sun and the Edmonton Journal,” said Tim Linton, president and CEO of the NMA.
“The National is not a national publication, and we’re not going there.”
While many local newspapers are losing subscribers to online platforms like Amazon and Apple News, many are also losing print advertising revenue and readers.
Le said the NPA is committed “to keeping the print edition as a viable option for the National.”
“The paper will continue to provide quality journalism and be a platform for a strong and diverse community to connect with the national news,” he added.
National Post editorials from the past yearThe National will publish an editorial every day, with a focus on current affairs.
It will also continue to publish articles about local issues, such as homelessness and the province’s finances, as well as local issues that impact national and international news, such the province of Saskatchewan’s decision to slash its oil sands revenue to avoid an international tax.
“We’re still going to focus on what our readers care about, but we’re going to change the tone of what we’re doing,” said Le.
The editorial will be the same in every week and will include an editor’s note and other details.
The editorials will be delivered by reporters from the National on-air team.
The editorials can be read by anyone with access to a mobile device and will run for about 20 minutes per day.
The website will also feature a full color digital version of the editorials and will offer an interactive look at them.
The website also will offer new stories from local journalists.
“It’s about having a local perspective,” said Linton.
The stories will also reflect the national and regional news, including a feature on the province and a story on the Canadian military.
“The editorial will be driven by what the readers want to read, and they will be able comment on it,” said a National Post spokesperson.
“When you get to the editorial page, you can read what people have to say,” said another spokesperson.
“It’s just the way we want to do it.
There are no editors or writers on the editorial pages.
It’s just us.”
The National’s new website will not feature any images, and it will only be available for mobile users.
In the past, a lot of the news that the National published on the website came from outside the country, so the website will still have a few pages on a dedicated news website that will include photos of local content.
“I think it’s important to remember that the national press is not just for us,” said the spokesperson.
It is also a resource for Canadians to access, comment on and share news.